Use Case – Remarketing inactive e-commerce customers

Leverage to re-engage your inactive customers

It's challenging to maintain customer loyalty in a context where consumers have unlimited choices in products & services.

Yet, retaining your customers is one of your main objectives. This is crucial to ensure sales throughout the year, but above all, to help you limit ever-increasing acquisition costs.

Discover how to effectively reactivate your inactive customers, through several levers present within ShopiMind, a French Marketing automation platform, dedicated to the needs of e-merchants!

Better management of your acquisition costs

Keeping your customers active, and therefore buyers, allows you to maintain a balanced sales index and limit your acquisition costs

Optimisation of your CLV

Re-engaging your dormant customers is one of the key levers to effectively increase your Customer Lifetime Value, and play on your loyalty

Valuable feedback & UGC

Historical & loyal customers are perfect showcases for your e-commerce. Reactivating the inactive ones is a crucial aspect for your e-reputation

The automated Inactive Customer scenario, the basis of your Automation strategy

Among the Marketing Automation scenarios essential to deploy on your e-commerce, the "Inactive customer" scenario is one of the must-haves, alongside the "Abandoned cart" or "Customer birthday" scenario.

ShopiMind shares its secrets for designing an effective automated Inactive Customer scenario!

  • Prioritise sending a follow-up email to gently re-establish contact

  • Personalise the content of your Inactive Customer email: add the first name variable in your email to personalise your message
  • Spoil your inactive customers with a promotion: include an incentive in your email to arouse interest & trigger a purchase
  • Add a predictive list of products to your reminders, generated thanks to our AI: make your inactive customers want to order again with products combining new items from your catalogue & products adapted to their tastes

Boost your e-commerce performance

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increase in turnover
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increase in average basket
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increase in acquisition

The newsletter, a progressive retention lever for your inactive customers

Beyond the essential implementation of an "Inactive Customer" Automation scenario, you can encourage these customers to return to your conversion funnel, in a softer & more progressive way thanks to the measured sending of targeted newsletters.

Does this inactive customer have particular interests that you can classify into precise contact lists? If so, add these contacts to existing lists and focus only on sending content that has aroused interest in the past (measurable thanks to opening rates, click rates, sales).

Other tips can help you reactivate your inactive customers, thanks to the marketing newsletter:

  • Personalisation of your newsletters: as within your automated emails, add the "First name" variable & other variables that you deem relevant depending on the content of your newsletters
  • Adding product lists: here, multiple product lists can help re-engage your inactive customers (Intelligent cross-sales, New products, best-sellers, etc.)
  • Segmentation & analysis of your sendings: rigorously target your newsletter campaigns & measure the performances obtained from your inactive customers in order to adapt the strategy if necessary

Discover other use cases

  • Cross-selling

    Boost your sales and your average basket thanks to Cross-selling & Up-selling by Email and on your e-commerce site

  • Acquisition via form

    Convert the incoming traffic of your e-commerce site thanks to acquisition forms for newsletter & customer account creation

  • Customer Birthday Email

    Discover the key Marketing levers to structure, write & optimise your automated Birthday emails for customers