Use Case – Leverage the newsletter for your e-commerce strategy

Stay in the hearts of your customers with the newsletter

Looking for a high-performing lever & boasting an excellent ROI to keep your customers loyal and boost your sales? The newsletter marketing is your best ally! Far from being intrusive when it is wisely dosed & segmented, the newsletter is a marketing appointment awaited by both your customers and your subscribed prospects.

Through the highlighting of numerous subjects ranging from the relay of your commercial offers, to the launch of a new collection, through the presentation of a new service, the newsletter is a formidable creator of lasting links with your e-commerce audience.

A good e-commerce newsletter can transform occasional buyers into unconditional fans and boost your conversion rates.

Discover the good ideas & ShopiMind features to fully optimise the effectiveness of your newsletter strategy!

Promotions & special offers

The promotions and exclusive offers presented in your e-commerce newsletters capture the attention of your subscribers and increase conversions.

New Products & news

Presenting new products or recently launched collections in your newsletters maintains customer interest, arouses their desire to buy and boosts sales.

Educational & informative content
Blog articles, buying guides and tutorials in newsletters reinforce your expertise, add value for your customers and boost their loyalty.

The secrets of an effective e-commerce newsletter

Deploying a striking newsletter strategy & generating regular conversions for your e-commerce, may seem simple to set up, it's rather true, even if some good practices must be applied!

  • Creating an appointment with your subscribers: determine a recurring sending slot for your newsletter to boost your opening rates

  • Bet on segmentation : for large volume shipments, favour the use of segmentation to optimise your performance. Targeting your openers is a particularly effective practice for your Kpi's. With ShopiMind, an unlimited number of segments available!

  • Make unsubscription easy : an unsubscription is far less impacting for your deliverability than a complaint (spam report). Therefore, make unsubscription easy by making your unsubscribe links clearly visible
  • Optimise your performance thanks to Perfect timing – generated thanks to our technical AI, Perfect timing allows you to send your newsletters on your subscribers' favourite slots
  • Conduct regular A/B Tests : regularly test different elements of your newsletter content (subject, good CTA, visuals, etc.), in order to determine the most effective for your audience

Need a turnkey support?

Meet our ecosystem of agency and freelance partners for the bespoke implementation of your Marketing automation / ShopiMind Campaigns

Key tools to personalise your newsletter content

With ShopiMind, you have a wide range of customisation options to design newsletters that reflect your e-commerce, helping you to retain your subscribers & customers in the long term.

With ShopiMind, you have a wide range of customisation options to design newsletters that reflect your e-commerce, helping you to retain your subscribers & customers in the long term.

  • Management of your newsletter campaigns in workflow – allows you to plan several reminders & combine 3 channels Email, SMS and Push notification

  • Wide choice of variables to personalise your newsletter content

  • Automatic import of your HTML newsletter templates to save time on the integration of your professional templates

  • More than 15 product lists to add to your newsletters, including our AI Products, based on the profile of each of your customers

  • Generative AI in your newsletter editor – to create attractive text & visual content, adapted to the identity of your e-commerce

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