Use Case – Analysis of your Automated KPI's and E-commerce Campaigns

The analysis of your e-commerce KPI's, the key to your business growth

Implementing new actions to grow your e-commerce is crucial for your growth, but it remains useless if you do not set SMART (Specific Measurable Achievable Realistic Time-bound) objectives for each of these actions, while precisely determining the key KPI's (performance indicators) to analyse.

In e-commerce, as in any business sector, KPI analysis provides valuable information about the health of your online business, measuring crucial aspects such as conversion rate, average basket, and customer loyalty. But the analysis does not stop there!

Many statistics must be analysed, including those from your marketing performance levers.

At ShopiMind, a 100% E-commerce marketing platform, we invite you to discover how to analyse & intelligently exploit the KPI's from your Marketing Automation & Campaign strategies.

Optimisation of your decision-making process

Structured analysis of your e-commerce KPI's allows you to save time on decision-making & helps to more easily find new development axes

Detailed analysis of your customers' needs

A study of your marketing performance indicators (Emailing, for example) can help you to identify more precisely the needs & expectations of your target audience

Improvement of your conversion rate

Thanks to continuous analysis of your performance, you can direct your marketing more effectively towards what your customers expect & benefit from an increase in your sales

The key KPI's to analyse in Marketing Automation and Emailing

In general, as with all marketing actions implemented to boost the performance of your e-commerce, the main KPI's to analyse in Marketing Automation & Emailing are related to openings, clicks & sales from your sendings.

But other KPI's must also be taken into consideration if you want to effectively analyse your performance.

Here are examples of key KPI's analysed by our e-commerce partners:

  • Automated Email / newsletter KPI's: opening, clicks, sales, unsubscriptions, spams, bounces (soft / hard bounces), performance obtained from different providers (Gmail, Yahoo, etc.)
  • Automated SMS / Bulk SMS / Push notification KPI's: sendings, clicks, sales
  • Display KPI's (pop-in registration /  Smart Content on site): Number of displays, clicks, distribution of newsletter subscriptions / customer account, sales, additional products purchased, etc.
  • Shopping journey of each of your customers: with ShopiMind, benefit from precise information on the entire shopping journey of your customers, and details on the browsing journey of your prospects

Boost your e-commerce performance

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increase in turnover
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increase in average basket
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increase in acquisition

Structure and automate the analysis of your E-commerce KPI's

With ShopiMind, benefit from a comprehensive statistical dashboard to analyse, share & optimise the KPI's of your automated scenarios & campaigns.

  • Customisation of your KPI's dashboard: with a drag & drop editor, customise the content of your dashboards with the specific indicators you need
  • Access & collaborative management of your e-commerce performance: design personalised workspaces, adapted to the different collaborators of your e-commerce (Sales, CRM, Marketing, etc.)
  • Creation & sending of statistical reports: place data at the heart of your strategy by fully exploiting the KPI's of your automated scenarios & campaigns through the automated sending of personalised statistical reports

Discover other use cases

  • SMS Customer Loyalty

    Boost your loyalty with SMS Marketing, a perfect proximity channel in E-commerce, to maintain a connection with your customers

  • Newsletter Marketing

    An essential tool for maintaining a close link with your subscribers, the newsletter allows you to retain while generating regular sales throughout the year

  • Cross-selling

    Boost your sales and your average basket thanks to Cross-selling & Up-selling by Email and on your e-commerce site