Use Case – Secrets to Improve Your Email Deliverability

Optimised email deliverability for boosted e-commerce sales

Imagine sending carefully crafted emails to your customers, only to see them end up in the spam box. Frustrating, isn't it? Far from being a secondary aspect of your e-strategy, good email deliverability is the key to avoiding this nightmare.

Whether for your automated marketing campaigns or your newsletters, ensuring that your messages reach your customers' inbox is essential to boost your engagement rate, and above all your sales.

Discover the best practices & tools available in your future ShopiMind dashboard to significantly increase your Email Deliverability.

Optimisation of your ROI & increase of your sales

Even if Email is not the most expensive of channels, it requires time and therefore money! Optimise your results & your sales with rigorous work on your deliverability

E-reputation & trust in your e-commerce

Nothing worse than spam emails for your e-reputation and the trust your customers & prospects give you. Gain reliability through optimal deliverability

Insights& more accurate analysis of your KPI's

A complete analysis of your scenarios & newsletters involves a visualisation of your Deliverability performance and gives you valuable information about your target

The best practices of an optimal and sustainable Email Deliverability

Having good deliverability is a crucial element for your entire email strategy.

Indeed, poor deliverability can harm your e-reputation, lead to complaints / unsubscriptions and therefore have a significant impact on your performance and sales.

Here are 4 main tips to apply to your newsletter strategy, to benefit from good deliverability.

  • Optimise sender authentication and reputation (domain name configuration, DKIM, DMARC, SPF, etc.)
  • Have a qualified contact base (no online list purchases, GDPR compliance, etc.)
  • Respect Email content rules (text/image ratio, Spam Words, etc.)
  • Manage the frequency and engagement of your audience (segment as soon as possible, create an appointment with your subscribers, etc.)

Discover all the tips from our Deliverability expert team in a complete article available on our blog

Boost your e-commerce performance

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increase in turnover
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increase in average basket
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increase in acquisition

Optimal deliverability and a fine analysis of your performances

ShopiMind already offers you a range of performance indicators to finely & effectively analyse the results obtained by your Marketing Automation scenarios & newsletters.

But as Email has been our business since 2016, we go further by being the only e-commerce marketing platform to offer you so many services & KPI's related to your deliverability.

  • Specific section of your dashboard dedicated to analysing your deliverability : numerous kpi's related to your sends / your clicks / your sales, classification of your bounces, performances obtained with different messaging providers

  • Deliverability Service : experts available to help you optimise your performance, provide you with advice, regardless of the amount of your offer

  • Training content available to perform your Deliverability & enrich your knowledge: webinar, Deliverability workshop, Help Center articles, etc.

Discover other use cases

  • Acquisition via form

    Convert the incoming traffic of your e-commerce site thanks to acquisition forms for newsletter & customer account creation

  • Newsletter Marketing

    An essential tool for maintaining a close link with your subscribers, the newsletter allows you to retain while generating regular sales throughout the year

  • E-commerce KPI Analysis

    Structure the analysis of your Marketing KPI’s & optimise the sales performance of your E-commerce