Use Case – Designing an Effective Birthday Email

Retain your customers & boost your sales with the Customer Birthday scenario

In the dynamic and competitive world of e-commerce, as you know, customer loyalty is one of your main long-term successes. Optimising your loyalty strategy not only allows you to reduce your customer acquisition costs, but also to'increase the Customer Lifetime Value (CLV).

One of the most effective Marketing Automation scenarios to achieve these objectives is the Customer Birthday scenario, allowing you to wish a beautiful & happy birthday to your customers in a personalised way. But to make this scenario fully effective, it's not enough to write a cheerful & friendly email!

Discover the numerous ShopiMind features that significantly increase the performance of your automated Customer Birthday scenario.

Advanced Personalisation

Send fully personalised messages & make your customers feel unique

Product AI / Content Generation AI

Generate visual & textual content adapted to your editorial style and your universe thanks to our AI

Advanced Segmentation & Targeting

Send segmented birthday emails according to the profile of each of your customers & boost your purchase performance

Infinite possibilities for your Birthday scenario

A customer birthday email is good, but being able to personalise the entire automated scenario is even better, right? ????

With ShopiMind, benefit from a wide range of channels & personalisation options to create a Customer Birthday scenario, 100% adapted to your marketing objectives.

  • Customer Birthday Scenario / Account Creation Anniversary
  • Precise setting of your Birthday scenario trigger
  • Combination of channels possible for your Customer Birthday scenarios (Email + Push notification, for example)

Boost your e-commerce performance

0%
increase in turnover
0%
increase in average basket
0%
increase in acquisition

Personalised and targeted birthday emails

Thanks to the design of personalised birthday messages, maintain a unique close relationship with your customers!

ShopiMind offers you numerous options to customise your messages & encourage purchases.

Also rely on the systematic addition of predictive product lists, generated by our AI & offer a differentiating shopping experience to your customers.

  • Numerous personalisation & advanced segmentation options for optimal targeting of your birthday emails

  • Wide choice of incentives to spoil your customers: unique & automatic discount vouchers, free shipping, free gift with any purchase, etc.
  • Generative AI to help you design striking visual & text content for your Birthday emails
  • Product AI to predict your customers' next favourite purchases & increase your conversion rate

Discover other use cases

  • Deliverability

    Discover the best practices & ShopiMind tools to analyse and optimise your e-commerce Deliverability performance

  • Cross-selling

    Boost your sales and your average basket thanks to Cross-selling & Up-selling by Email and on your e-commerce site

  • Re-engage inactive customers

    Bring back customers who haven't recently placed an order with a progressive & targeted reconquest strategy