Use Case – Cross-selling / Up-selling e-commerce
Boost your E-commerce performance with Cross-selling & Up-selling
Looking to easily increase your online sales? Cross-selling and up-selling are effective techniques to achieve this!
The Cross-selling involves offering complementary products to those your customers have already purchased or are about to purchase when they are on your basket page, for example. TheUp-selling aims to encourage your customers to buy a more expensive product (larger packaging, for example) or of better quality than the one they are considering buying, in order to increase the total amount of your sales.
By offering your customers complementary products or improved versions of the ones they are considering buying, you can not only increase the value of their basket, but also enrich their shopping experience.
Let's discover together how to deploy these levers within your Marketing Automation strategy and your Email, SMS & Push notification campaigns!
Automate your Cross-selling strategy with targeted scenarios
Rely on Marketing Automation to automate your Cross-selling performance while offering more targeted & personalized content to your customers.
At ShopiMind, Cross-selling materializes in the form of smart product lists, which you can include in your emails (automated /newsletter), in your pop-ins, but also your Smart Content on site.
+15 different product lists can be added in a few clicks and especially our Intelligent Cross-Selling lists, generated thanks to our own Artificial Intelligence.
These Intelligent Cross-Selling lists are generated by our algorithms thanks to the combination of a set of data related to the profile, purchase history & browsing history of each of your customers.
Boost your e-commerce performance
The newsletter to complete your e-commerce Cross-selling strategy
Complete your Cross-selling growth strategy & increase your average basket thanks to the ShopiMind Email Campaign!
Equipped with the same editor as for the design of your automated emails, find there our feature of adding smart product lists, and especially those generated thanks to our AI.
Depending on the content of your newsletters, add "New Products", "Best-sellers" or "Intelligent Cross-Selling" lists & effectively boost your sales, your average basket, but also your customer loyalty, with content adapted to the expectations of your customers.