Use Case – A/B Test Marketing, an essential strategic lever

How to increase your sales with A/B Testing?

Looking to improve the performance of your online store? A/B testing may be the key you're missing.

In e-commerce, you know that every click, every email opened, and every conversion counts. But how can you be sure that you're making the right decisions? This is the crucial issue that A/B testing is primarily used to address.

A/B testing, or split testing, allows you to compare two versions of the same element, whether it's an email, a product page, or a call-to-action button. The goal? To understand which strategies are relevant to your audience.

Imagine, for example, being able to test different email subjects to see which one generates the most opens, or compare two marketing automation workflows to determine which one converts the most visitors into customers.

Let's explore together the importance of A/B Testing and in particular, the methods for conducting structured, comprehensive & high-performing tests.

Determine the winning strategy

A/B Testing saves you time & limits your costs by easily identifying the most effective marketing strategies for your target audience

Decisions based on real data

A rigorous analysis of numerical data allows you to understand precisely the preferences of your target audience, without relying solely on intuition.

Improve your conversion rate

By identifying the most effective elements, you can adapt your strategy with knowledge and thus improve your sales & customer knowledge

Bet on A/B Test Marketing for your e-commerce

A/B Testing is a powerful tool for quickly & numerically identifying the strategies that work within your e-commerce.

Numerous A/B Tests can be conducted in Marketing, and this strategy is particularly judicious for your Marketing Automation scenarios & the sending of your newsletter / SMS & Push notification campaigns.

A large number of different elements can thus be tested to determine whether they are effective with your audience.

  • A/B Test elements of your messages: conduct multiple tests by modifying the elements in your messages (email subjects, placement of a visual, colour & text variation of a Call to Action button, etc.)
  • A/B Test commercial offers : beyond the content of your messages, your marketing offers can also be tested to determine which ones will attract the most customers (example: test 2 different loyalty rewards: one test with discount and one test with gift offered)
  • A/B Test with sending of different channels : tests can also be conducted to test the effectiveness of one channel compared to another channel (Email vs Push notification, for example)

  • A/B Test segmentation & targeting : it may also be relevant for you to test different content, addressed to different segments & thus have better knowledge about the expectations and specifics of your different targets (men / women, targeting by age group, etc.)

Boost your e-commerce performance

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increase in turnover
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increase in average basket
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increase in acquisition

A simplified analysis of your e-commerce A/B Test KPI's

With ShopiMind, you have numerous possibilities for the design, optimisation & detailed analysis of your A/B Test Automation and Newsletter / SMS & Push notification campaigns.

  • Up to 6 A/B Tests possible in your automated scenarios & campaigns

  • Comprehensive statistics to identify in real time, the most effective branches of your workflows

    Also have an advanced filtering system for a simplified analysis of your A/B Testing results

  • Personalisation & email sending of your A/B Test statistical reports with classification of the priority KPI's you want to analyse

Discover other use cases

  • Newsletter Marketing

    An essential tool for maintaining a close link with your subscribers, the newsletter allows you to retain while generating regular sales throughout the year

  • Acquisition via form

    Convert the incoming traffic of your e-commerce site thanks to acquisition forms for newsletter & customer account creation

  • Re-engage inactive customers

    Bring back customers who haven't recently placed an order with a progressive & targeted reconquest strategy