St Valentin 2024: 5 levers to boost your e-commerce sales

Introduction

Despite the countless articles that appear every year denouncing the commercial aspect of Valentine’s Day, sales, particularly those made through e-commerce, are higher every year .

Let’s take a look at the levers you can pull to increase your e-commerce sales on the occasion of Valentine’s Day.

Take your visitors on a journey to the heart of Valentine’s Day

As you probably do for other important events of the year such as the Sales, Christmas or Black Friday, don’t hesitate to design your site with a special Valentine’s Day look.

While waiting for the end of the sales (scheduled for 6 February), you can very well, as the e-commerce site Mes Dessous has done , promote Valentine’s Day through a dedicated section.

This practice is excellent in terms of conversion, as it gives a good overview of all the products offered by your e-shop.
The ideal is to be able to offer products to suit all tastes, but also all budgets.

This helps your visitors to find inspiration, but also to discover your world &
The ideal is to be able to offer products to suit all tastes, but also all budgets .

You can also opt for a more comprehensive solution, as the jewellery e-commerce site Ocarat has done, by offering a general “Gift Idea” section that covers the main commercial events of the year, but with a sub-section entitled “Valentine’s Day Gift”.

Inspire your customers and potential customers

Valentine’s Day is perhaps one of the events when inspiration is most often lacking.

So become a gift advisor and help your customers and prospects find the ideal gift easily and quickly .

This can be done by writing blog articles, creating fun snack content videos or posting inspiring posts on social networks.

This type of content helps to fuel reflection while making it easier for your prospects and customers to remember you when they place an order.
The Pop Case, specialised in event gifts, has for example chosen to offer a blog article containing of course some gift ideas, but not only! They have also chosen to inspire their readers with gift ideas.

The Pop Case, specialising in event gifts, has chosen to offer a blog article containing some gift ideas, of course, but not only that! They have also chosen to inspire their readers with ideas for messages to send to loved ones ❤️ A good idea to stand out!

Beyond the absolutely essential SEO aspect, writing a blog article can also be excellent content to feed into your newsletter strategy and therefore be sent to your subscribers.

Plan a Valentine’s Day newsletter campaign

Another important conversion lever, the newsletter allows youto maintain a relationship of trust with your subscribers, especially if you choose to include reassurance elements (delivery time, secure payment, quality of your products, etc.).

For Valentine’s Day, let your contact base know that you have the right gift ideas for them!
For the occasion, you can encourage purchases through various conversion levers:

For the occasion, you can encourage purchases through various conversion levers:

• discount voucher
• free delivery for a lower purchase amount than that usually charged
• small gift offered with every purchase
• ……

Voltex Newsletter St Valentin 2024

As for the guiding line, you can focus your communication on an infinite number of subjects:

• play the 100% love card, as Voltex did
• ride the wave of singledom and suggest that your subscribers treat themselves to a gift
• target your LGBTQR+ subscribers in particular with more inclusive and non-standard communication
• .

In short, there are many topics!
The most important thing is to stay true to your values and, above all, to your brand identity.

On the other hand, if there is one aspect that is a hit regardless of the message of a newsletter, it is the addition of product recommendations. With ShopiMind, you can include predictive productrecommendations based on the purchase and browsing profile of each of your customers.

For contacts who have never placed an order, the list displayed will be a clever mix, generated by our algorithm, consisting of “Best Sellers” and also products in your “New Arrivals” category.

Play the proximity card with a Bulk SMS campaign

Unlike an automated SMS, a bulk SMS is an SMS that is sent globally for a given commercial event, in this case Valentine’s Day.
Its instantaneous aspect, which allows for a better conversion rate (with a reading rate close to 98%), but also its proximity aspect, fuelled by a strategy built throughout the year with your customers.

This is also why it is essential to prioritise only your best customers for this type of mailing. For example, those who have placed 3 or more valid orders in the last 6 months.

Adapt your Marketing Automation strategy

If Valentine’s Day is a particularly important event for your e-commerce, don’t hesitate to go further in building your seduction strategy .

Of course, to ensure that this remains consistent with your strategy, only some of your scenarios are concerned, such as:

• Abandoned basket
• Follow-up after visiting a product or product category
• Newsletter acquisition with discount on registration (pop-in + personalisation of confirmation email)
• ……

The changes made can relate to both the visuals in your messages and the wording – it’s up to you!

You can also choose to modify only one message, for example the message in the abandoned basket scenario, and test its effectiveness for 2024.
The results obtained will enable you to optimise your overall Marketing Automation strategy and identify certain elements of your message as being the most effective, which can then be reused and adapted.

The results obtained will enable you to optimise your overall Marketing Automation strategy and identify certain elements of your message as being the most effective, which can therefore be reused and adapted.

Conclusion

As we have just seen together, there are many levers that can be pulled to increase your e-commerce sales for Valentine’s Day.

Feel free to test out some options and then adapt your strategy based on the performance obtained.

Would you like more information on how to build your e-commerce sales funnel? Request your personalised demo!
The whole ShopiMind team wishes you great Valentine’s Day sales ❤️

It’s up to you!

The whole ShopiMind team wishes you great Valentine’s Day sales ❤️

About the author