Sound marketing in e-commerce

Are you looking to strengthen the recognition of your e-commerce brand and create an immersive and memorable user experience? Think about sound marketing!
It is a powerful communication tool to boost sales, strengthen customers’ emotional attachment and improve the overall user experience.

What is sound identity?

Sound identity is a key element of a company’s marketing strategy and yet it is often forgotten. It represents all the sounds and music associated with a brand, creating a unique and recognisable sound identity. It is a musical and sound marketing concept that allows a brand image to be defined by sound in just a few notes. It consists of a sound logo, also known as a jingle, and a 2-3 minute musical variation.

It is your brand signature, the universe that must make all your content coherent.
Sound identity is used in a variety of contexts, such as advertisements, promotional videos, brand messages, telephone messages and mobile applications.

Indeed, having a sound identity allows

Sound identity is used in a variety of contexts, such as advertisements, promotional videos, brand messages, telephone messages and mobile applications.

In fact, having a sound identity allows your brand to be recognised by sound. It creates an emotional bond with your consumers. Companies that use consistent sound elements in their marketing communications significantly improve brand recall.

A company that uses different music and sounds in its marketing messages can cause confusion among consumers and damage the brand image. With a strong sound identity, marketing communication can be associated with your brand in a coherent way through the use of music based on the main theme, which reinforces brand awareness and facilitates the identification of your e-commerce.

Creating a link with the target audience

Sound identity helps you communicate emotions and feelings to your consumers. Sound elements such as music and voices can evoke memories, feelings, images, colours and sensations in people.

You can use sound identity to create a specific atmosphere or environment for your target audience.
For example, soft music can be used to promote beauty care products, while a more aggressive sound can be used to promote sports or adventure products.

Sound identity can also For example, soft music can be used to promote beauty care products, while a more aggressive sound can be used to promote sports or adventure products.

Sound identity can also contribute to customer loyalty. Consumers who have a positive experience with a brand are more likely to remain loyal to that brand. This strengthens the customer relationship and stimulates loyalty.

Why have an audio identity in e-commerce?

For your e-commerce, sound identity can be used through various communication channels such as your website, advertisements, videos, mobile applications, and telephone on-hold messages.
This creates an immersive and memorable user experience. For example, using pleasant background music on your e-commerce website or adding personalised order notification sounds creates a positive atmosphere for your customers and strengthens their brand loyalty. For your e-commerce, having a sound identity also reflects the professionalism of your company.

As a retailer, it is important to create a strong and consistent sound identity that reflects your brand personality and values. At We Compoze, we create unique and memorable brand sound identities.

Our sound marketing agency We Compoze will guide you through the entire creative process. How does it work?

A marketing brief to understand your brand

Our team of marketing experts holds an initial meeting with your company.
We scrutinise everything: values, vision, competitors, market, point of differentiation, sector, etc. We define the fundamental elements to be expressed by the sound design for your brand.

An artistic brief to translate each marketing element into sound

Time for our artistic direction. At this stage, we translate the marketing brief into musical elements.

You will receive a complete presentation explaining the design and the artistic and musical procedure: instruments, tempo, styles, voices, etc.

A mood board will allow you to validate/adjust the musical direction chosen for your company.

A call for projects to our 800 composers

We can now activate our 800 composers, of all styles, via our internal music platform. The composers receive the artistic brief for your sound design, which we have previously approved.
For the duration of the project (agreed with you), we listen to each of the sound proposals and provide feedback to each composer so that their music best reflects the brief and your values.

Listening committees to select your sound identity

At the end of the project, we collect all the music and put together a presentation of all the sounds. We set up a listening committee with you to choose your sound identity. If necessary, we adjust your selection with the composer until the creation is perfect.

You now have your sound identity and the different sound versions!
We Compoze is a publisher at SACEM and assigns the rights to all media for 30 years. Only the geographical scope influences the price.

We Compoze is a publisher at SACEM and transfers the rights to all media for 30 years. Only the geographical scope influences the price.

How to use the sound identity?

It can be used for TV, radio (as background music for your adverts), mobile apps and all brand content.
Most major brands already have their own DNA. Having your own sound identity gives you the opportunity to stand out from the competition.

You can adapt your DNA in several versions depending on your brand communication, use, audience and desired sound rendering.

Find We Compoze customer cases in the field of commerce.

Brut Butcher

Brut Butcher is a French chain of high-quality, characterful fast food restaurants with a cosy design, where the passion for the butcher’s trade and the love of good meat are at the heart of their values.

With its composers, We Compoze has expressed in music all the diversity of the brand’s values: quality, passion, conviviality and trust.
Brut Butcher deserved the use of instruments with character such as the electric guitar. All in a Blues Rock style, this guitar has been embellished with modern sounds and a sound design.
Brut Butcher deserved the use of instruments with character such as the electric guitar. All in a Blues Rock style, this guitar has been embellished with modern sounds and a themed sound design that embodies the world of fast food.

Brut Butcher now has a sound logo and music to cover all its communication needs: video, advertising spots, social networks, mobile applications, etc.

Litrimarché

Litrimarché is a leading bedding specialist thanks to its in-depth knowledge of the market, its partnerships with the biggest national brands and its powerful SEO. Since 1996, the brand has opened 108 stores in France.
Litrimarché has thus established itself as the French leader in the sector and has been working for many years with the biggest national brands, offering its customers products tailored to their desires and their budget.

In order to complete their brand platform, Litrimarché wanted to create a customised sound identity to accompany their future communications and to be identifiable to their customers and employees, as well as to unify their franchises. This unique music contributes to the development and brand image of the company.

The We Compoze team and its composers have succeeded in setting the brand’s main values to music: diversity, advice, service and price. We were able to study more than 30 proposals for a customised sound identity, and Litrimarché was particularly able to identify with one piece of music.

The sound identity of Litrimarché embodies the company’s values with dynamic, catchy music, a disco feel with a recognisable trumpet sound, varied parts, well-brought transitions, while remaining friendly.

Thanks to the richness and variety of the background music, the brand has everything it needs to cover all its needs: telephone on-hold music, radio commercials, videos, etc.

In short, why have a sound identity for your e-commerce?

It is defined based on the DNA of your brand with the aim of embodying its image, personality and values. It allows you to:

• Fostering a close relationship with your customers by creating a bond
• Build loyalty by developing brand attachment and preference
• Enable differentiation and demarcation from other competing companies
• Encourage memorisation and identification
• Strengthen the brand image
• Illustrate your brand content

A brand identity is a long-lasting pillar that does not change with each campaign; it is your signature. It is the backbone that gives meaning and coherence.

You are probably familiar with many company sound logos (SNCF, Carrefour, etc.) and therefore know that they are effective.