How can we combat fake reviews generated by AI?

Imagine….
You want to buy a new smartphone and so you go to a specialised e-commerce site.
On the product page of the phone you are interested in, you look at the customer reviews, as 88% of consumers do before making a purchase, to reassure yourself about the quality of the product.
You read several reviews like this one:

“I recently bought this smartphone and I am extremely satisfied with my purchase. It perfectly meets my expectations in terms of performance, display quality and battery life. What’s more, its elegant design and advanced features make it a perfect choice for me. I have no hesitation in giving it five stars and highly recommend it to anyone looking for a high-quality smartphone.”

So you feel confident and place your order. But you’ve been had… This customer review is not real. It was generated by artificial intelligence (chatGPT) and is therefore not based on any real customer experience.

Nowadays, text-based customer reviews are becoming less and less reliable and your customers are increasingly suspicious. How can you be sure that the review was written by a “real” customer?

We have all heard about the latest exploits of artificial intelligence in the media, and social networks are full of examples of artificially generated texts, such as fake customer reviews.

Even if the uses of AI such as chatGPT are still often clumsy, progress is being made and your customers will need to rely on other arguments than text reviews to reassure themselves and make their desire to buy a reality.

Customer reviews: an essential way to increase your conversion rate

The importance of customer reviews is well established. We know that nearly 9 out of 10 consumers consult other customers’ feedback before making a purchase, in order to reassure themselves about the quality of the product and check that it conforms to its description.

Nothing beats the experience of another buyer to convince you (or not) to place an order, and customer reviews are the main driver of transformation.

However, as we saw in the introduction, the source of a textual customer review is less and less reliable.

How can you be sure that there is a real customer behind the text review? How can you be sure that this person actually bought the product?
Worse still, we will soon all be wondering whether it was a human being who wrote the product review and not artificial intelligence…

Given the importance of customer reviews in the conversion rate of an e-commerce site, it is critical for the success and sustainability of your business to find a solution that maintains the credibility of the principle of sharing experiences.

rec.reviews was created in response to this new mistrust, and with the aim of preserving your customers’ trust in the reviews published on your site.

rec.reviews is an innovative customer review collection service: it allows you to automatically collect customer reviews, not in text form, but using video.
Video: a key factor in customer reassurance

Video: a key factor in customer reassurance

While video was far from being the preferred means of communication even ten years ago, it has become much more widespread in the last two or three years, particularly with the pandemic and the rise of social networks.

Many Internet users have found in this medium a way to connect on a human level when it was no longer possible to do so physically.

Over time, Internet users have become more and more uninhibited and have increasingly dared to film themselves giving their opinion on a particular subject.

So much so that today, video has become an ordinary communication tool.

However, the video format has considerable advantages over customer reviews compared to simple text or even simple images.

Video makes customer reviews authentic

First of all, it makes the testimonial authentic and credible.
The video captures people’s spontaneous reactions and creates a special relationship with the viewer, who can identify much more easily than with an emotionless textual report. By appealing to the emotions, video works much better than text.

Customer video reviews are the digital equivalent of word of mouth. In the age of artificial intelligence, internet users need social and human proof to be convinced.

By collecting video reviews from your customers, you are focusing on the human aspect and giving the quality of your products much more credibility.
The figures speak for themselves: two out of three people say they are more inclined to buy a product after watching a video customer review.

It’s a physiological fact: we identify with the person.

The figures speak for themselves: two out of three people say they are more inclined to buy a product after watching a video customer testimonial.
It’s a physiological thing: we identify with the person we see because they have, in principle, the same needs and the same expectations of the product as we do.

Video makes customer reviews real and convincing

On the other hand, video has an undeniable power of attraction. By making speech more dynamic and lively than text, video is a powerful communication tool.

By publishing video reviews, you will undoubtedly attract people’s attention and keep them on your site for longer.
If, in addition, your customer shows the purchased product in their video, they allow the visitor to check the characteristics of the object for themselves as if they were in a physical shop and to remove any last obstacles to the purchase (doubts about colour, consistency, size, etc.).

Video customer reviews are extremely effective in providing relevant and comprehensive information to the most picky consumers…

Video creates engagement on the part of your customers.

Finally, thanks to video, you give your customers a voice, allowing them
Finally, thanks to video, you give your customers a voice, allowing them to express themselves easily and quickly, without having to think about spelling and in a much more spontaneous way.
By giving them a voice and publishing it on your site, you show them that you are not cheating. You place your customers at the centre of your marketing strategy and they become your own ambassadors.

Seeing other customers giving their opinion on video will encourage your new customers to do the same. This creates commitment to your products, a link between buyers and a feeling of belonging to the same community.

This customer relationship is much more reliable and long-lasting than with traditional review systems.
With video, you are using a modern means of communication that Internet users are used to using, particularly on social networks. Video reviews, which are still not very common on online sales sites, finally allow you to do this.

With video, you are using a modern means of communication that Internet users are used to using, particularly on social networks. Still not very common on online sales sites, video reviews finally allow you to be original and stand out from the competition, which is beneficial for your brand’s reputation.

rec.reviews: the service that will boost your conversions

You don’t think you have the time, money or equipment to collect, edit and publish your customers’ video reviews on your site?

Don’t panic, rec.reviews is here for you!

rec.reviews is a fully automated service that collects video reviews from your customers and publishes them on your online store.

The principle is very simple

After a purchase, your customer automatically receives an email inviting them to click on a link to record their opinion of the product ordered in a very short video (maximum 30 seconds). They also award a score out of 5 to the product purchased.

Your customer does not need to use any kind of video recording application, rec.reviews provides the recording tool directly through their browser.

rec.reviews then takes care of processing the video (compression, overlaying order information, your logo, etc.) and makes it directly available on your dashboard. You then have the option, with a single click, to reject the video review or publish it on your site, and even on your YouTube channel.

rec.reviews stores the videos for you. So you don’t need to worry about disk space or bandwidth management.

Integration into your shop is automatic and easy. Connectors for PrestaShop, Magento, Shopify or via API are already available.
Of course, rec.reviews complies with European data protection laws such as the GDPR, and takes care of collecting image rights from your customers for you.

Of course, rec.reviews complies with European laws on the protection of personal data such as the GDPR, and takes care of collecting image rights from your customers for you.

So get started! The collection of video reviews can be tested free of charge and without obligation: during the test period, you will not be asked for any bank details.

Conclusion

Today, video is THE recommended medium for collecting customer reviews.

With more and more new artificial intelligences emerging, each one more efficient than the last, your customers are increasingly cautious about what they read on the internet and are looking for authenticity and humanity in digital communication.
Video customer reviews are formidably effective in reassuring them about the conformity of a product and convincing them in their purchasing decision.

rec.reviews is a fully automated service that collects and processes video reviews.

Video customer reviews are extremely effective in reassuring them about the conformity of a product and convincing them to make a purchase.

rec.reviews is a fully automated service that collects, processes, stores and integrates your customers’ video reviews on your site.

Feel free to test the service for free by visiting https://recreviews.com/!