Five newsletter ideas to promote your products and your brand

More often used to promote sales, the newsletter can nevertheless cover many different subjects and thus help you to work on your customer loyalty as well as being a major ally for your conversions.

Let’s discover together how to promote your products, but also your brand, through 5 easy-to-implement content ideas for your e-commerce newsletters!

Newsletter news

Before containing promotions, new products or advice, the primary objective of the newsletter has always been to promote a company’s news.

Example of a Maison Guillemette newsletter

Some examples of news you can communicate:

• Participation in an event or highlighting an event organised by you
• Collaboration with an influencer or a personality related to your activity
• Reflecting on the redesign of your graphic charter. For example, by encouraging your subscribers to give their opinion and include them in this project.
• ….

Even if the immediate aim of this type of newsletter is not to sell, it allows you to stay in the minds of your customers and create dynamism and movement around your brand and therefore your products.

Storytelling newsletter

Whilenewsletters are a powerful conversion tool, they can also helpyou create a lasting, close relationship with your contact base.

Many different subjects can be addressed in a newsletter storytelling:

• Present why and how your e-shop came about
• Present the story of the founders
• Provide information on your manufacturing processes (details on the quality of your raw materials, etc.)
• Present your team
• Romance your relationship with your suppliers/partners
• ……

Communicating on these different aspects will help you establish a relationship of trust with your brand, which will lead to greater interest in your products.

If you also have an automated onboarding-type scenario and it also includes elements related to your brand’s history, consider segmenting to avoid possible duplication.

Newsletter with customer testimonial – UGC

Asyouknow, ratings andreviews play an increasingly important role in purchasing decisions and in the trust placed in a brand.

• social validation (influence on behaviour)
• proof of performance
• reduction of objections
• concrete illustrations of your advantages

So, don’t hesitate to use this great conversion lever in your strategy and to design dedicated emails presenting the most rewarding sweet words of your customers.

For this very reason, feel free to schedule several UGC newsletters throughout the year, then vary the layout and test different ways of promoting this valuable feedback:

• Full article relating the use of your product by one of your customers
• GIF image
• Customer testimonial videos
• …..

Newsletter with new products

After use in relation to promoting sales, the “New Products” newsletter is probably the most widely used format in e-commerce.

For this type of relay, the important thing is to design attractivenewsletterswith lots of high-quality images to make people want to buy.
Guaranteed impulse buys ❤️

However, bear in mind that the effectiveness of this type of newsletter, like that of “Promotions” newsletters, will also depend on regular communication throughout the year, through a variety of newsletters, not all of which have immediate commercial aims.

Advice newsletter

This newsletter format is ideal for providing your subscribers and customers with content that meets their needs and expectations.

Thistype ofnewsletteris an excellent information medium, particularly useful if, like Agricolors, you have a technical activity that requires specific handling.

• Articles/advice/videos about your activity (like here with Agricolors, with an article explaining how to sow successfully)
• Articles / advice / videos setting out the major trends in your sector
• Articles / advice / videos giving ideas for using a given product, ideas for looks in the field of fashion or ideas for creating decorative universes
• ….

Conclusion

As you have seen, the newsletter is not just a means of relaying your promotions and special offers linked to the year’s major marketing events.

The newsletter is a key tool that can be used to meet multiple objectives. It is particularly useful at all stages of the purchasing process. A wide range of different subjects can be covered, enabling you to maintain a close relationship with your subscribers and ensure regular sales throughout the year.

And remember that this strategy cannot work if it only includes newsletters with a purely commercial purpose.
Your subscribers also need to know more about you and your business and be reassured about the reasons for ordering from your e-commerce site rather than a competitor’s. Your subscribers also need to know more about you and your business and be reassured about the reasons for ordering from your e-commerce site rather than a competitor’s.