[E-commerce] 5 digital marketing tools to save time

Whether you are an overworked e-merchant or an overburdened E-commerce/Marketing Manager, you know that every minute counts!

By using the right tools, you can automate certain tasks, maximise your efficiency and save precious time to focus on strategic aspects of your business.
In this article, we will present five essential marketing tools that will help you optimise your time, enabling you to achieve your e-commerce goals more effectively!

In this article, we will present five essential marketing tools that will help you optimise your time, enabling you to achieve your e-commerce objectives more effectively!

A tool to improve the efficiency of your overall organisation: Notion

DiscoverNot ion, the collaboration platform that brings all your tasks together in one place, eliminating the need to juggle between multiple tools.

Thanks to Notion’s intelligent editor, writing content becomes child’s play. You can enrich your notes and documents by adding images, videos, code and much more, without even touching your mouse.

For your tasks and projects, Notion offers a visual and intuitive interface.
This allows you to organise your projects by priority, assign tasks and monitor the progress of your roadmap. Notion also allows you to create tables from your databases, giving you a clear view of your data. This allows you to organise your projects by priority, assign tasks and monitor the progress of your roadmap. Notion also allows you to create tables from your databases, giving you a clear view of all your projects.

One tool for all your graphic creations: Canva

In a constantly evolving digital world, creating captivating visuals is essential to stand out and attract attention. Whether you are a curious beginner, an overwhelmed e-merchant or a marketing manager looking for results, Canva isthe online graphic design tool that will revolutionise your creative approach.

With its library of templates and intuitive interface, Canvaallows you to design professional visuals effortlessly, whether for your business or for personal use.

Let yourself be guided by a simple and efficient drag-and-drop system, and create designer logos, business cards, flyers, infographics, and much more.
Whether you are looking for a coherent visual identity or impactful content for social networks, Canva has templates and tools for every need.

Canva is not limited to the creation of visuals. You can also make professional presentations and even retouch your photos with ease.

The platform also offers the possibility to create attractive videos without the need for video editing knowledge.

With affordable prices and features tailored to each team, Canva offers you unlimited creative potential.

A web analytics tool: Semrush

In the ruthless jungle of online referencing, it is crucial to keep a watchful eye on your positioning and to closely monitor that of your rivals.
This is where Semrush comes in, offering you a wealth of valuable information to optimise your natural referencing strategy.

With Semrush, you can delve into the analysis of a web page’s traffic sources, scrutinise the rankings of sites on the same keywords, and detect the emergence of new competitors.

Semrush dashboard

Backlinks, those precious external links, play a crucial role in the positioning of a web page.

Semrush provides you with a clever tool to evaluate the power and relevance of these backlinks, follow their evolution over time, and establish exhaustive dashboards to measure the impact of your projects.

Aware that content is king in the world of SEO, Semrush goes even further by allowing you to define a keyword and carrying out an in-depth analysis to keep you up to date with the latest trends, broaden your lexical field and position you on popular keywords.

But Semrush is not limited to SEO! It also offers you the possibilityof carrying out a complete audit of your site to detect the factors that can influence the positioning of your pages: performance, security, duplicated content, missing tags, and much more. Once the crawl is complete, you will have an arsenal of valuable information to optimise your site, both technically and editorially.

A comprehensive Marketing Automation & Email tool: ShopiMind

ShopiMind is a Marketing Automation & Email Marketing solution specially designed for you, e-merchants.
It allows you to design a comprehensive strategy to meet 4 of the main objectives of an e-merchant: acquisition, retention, conversion and loyalty.

Thanks to an intuitive and easy-to-use interface, design a wide range of automated scenarios from A to Z or use the many templates of predefined scenarios:

• Abandoned basket
• Customer birthday
• Inactive customer
• Purchase renewal
• Loyalty reward
• Referral
• Cross-selling / up selling
• ……
  All your campaign ideas are achievable with ShopiMind!

Inaddition to its Marketing Automation functionality, ShopiMind also allows you to send newsletter and SMS campaigns, enabling you to intelligently supplement your e-marketing strategy.

• Infinite number of possible scenarios
• Scenario / message templates available
• 7 channels available for your messages (Email, SMS, Pop-in, Push notification, Facebook Messenger, Smart Content on site)
• Advanced segmentation for all our features
• Complete statistics in real time
• Support included (customer service, customer success service, deliverability service, etc.)
• Solution with no commitment / no cancellation period
• Free trial – €1500 offered

A brand new version, more intuitive, user-friendly and with even more comprehensive features, is about to be released… stay tuned! ?

A tool for managing your social networks: Swello

Swello is a comprehensive solution that allows you to easily manage your posts on social networks such as Facebook, Twitter, LinkedIn and Instagram.

You can add your social media accounts, schedule content for each of them and use practical tools such as an image editor, link shortener and editorial calendar.
Before publishing, you can preview your posts and add mentions, hashtags, emojis and media.

Swello dashboard

Swello offers advanced features such as simultaneous scheduling, which allows you to schedule the same message on multiple social profiles at once, recurring scheduling which makes it easy to schedule multiple identical tweets with one click, and the ability to bulk import tweets from a Drive or Excel file.

The platform is also collaborative, allowing you to add members of your team with specific roles. You can define administrators, managers and members, and assign editor, writer or reader roles for each social profile.

Swello also facilitates content monitoring and curation by allowing you to define topics of interest from its catalogue of various sources.
You can perform detailed searches, create custom alerts and choose between reading or quickly sharing relevant articles.

To evaluate the performance of your social profiles, Swello offers you a table You can carry out detailed searches, create personalised alerts and choose between reading or quickly sharing relevant articles.

Conclusion

As we have just seen, there are many digital marketing tools available to help you save time and increase efficiency across all your marketing tasks and projects.
Often, it is useless to rely on large, expensive technological machines to achieve your objectives.

So don’t hesitate to carry out regular monitoring to keep yourself informed of the latest developments in the field and, above all, test each tool scrupulously before pulling out your credit card!

It’s up to you!