Use Case – Retargeting Push Notification
Why use Retargeting via Web Push Notification?
Retargeting, also known as remarketing, involves gradually guiding your anonymous visitors into your conversion funnel. A powerful lever to not to be confused with remarketing, which, on the other hand, aims to re-engage your existing customers.
Sometimes criticized when it uses channels like Email or SMS, retargeting can perfectly fit into a reasoned & progressive marketing approach thanks to the use of Push Notification.
This channel has many advantages and can be used both within your Marketing Automation strategy and within global marketing campaigns (Sales, Black Friday, Brand Anniversary, etc.).
Engage your Push subscribers through Automation
ShopiMind offers you the opportunity to intelligently combine multiple channels for more structured automated scenarios, but also more effective.
Similar to SMS, the use of Push notification is particularly judicious when creating Automation scenarios focused on retention and customer loyalty.
But Push notification is also a key lever in terms of retargeting and can be used to encourage your subscribers to continue the steps of your sales funnel.
Several of our predefined scenarios are indeed focused on Retargeting via Push notification.
Here are some examples of possible automated scenarios using Push notification:
Boost your e-commerce performance
Push notification, relay of your news and promotions
With ShopiMind, go beyond simply sending newsletters!
Email, SMS & Push notification, 3 possible channels to combine according to your objectives within your mass campaigns.
And the possibility to also plan several follow-ups within your campaigns!
Sales, French Days, anniversary of your e-commerce, launch of a new collection, highlighting a new partnership….. many topics can be relayed within your campaigns, including the sending of Push notification for your global Retargeting strategy.