Use Case – Remarketing Inactive E-commerce Customers

Leverage to Re-engage Your Inactive Customers

It's challenging to keep your customers loyal in a context where consumers have unlimited choices in terms of products & services.

Yet, customer retention is one of your main objectives. It's crucial to ensure sales throughout the year, but most importantly, to help you limit ever-increasing acquisition costs.

Discover how to effectively reactivate your inactive customers, through several levers present within ShopiMind, a French Marketing automation platform, dedicated to the needs of e-merchants!

Better Management of Your Acquisition Costs

Keeping your customers active, and therefore buyers, allows you to maintain a balanced sales index and limit your acquisition costs

Optimization of Your CLV

Re-engaging your dormant customers is one of the key levers to effectively increase your Customer Lifetime Value, and play on your loyalty

Valuable Feedback & UGC

Historical & loyal customers are perfect showcases for your e-commerce. Reactivating the inactive ones is a crucial aspect for your e-reputation

The Inactive Customer automated scenario, the basis of your Automation strategy

Among the Marketing Automation scenarios essential to deploy on your e-commerce, the "Inactive Customer" scenario is among the must-haves, alongside the "Abandoned Cart" or "Customer Birthday" scenario.

ShopiMind shares its secrets for designing an effective Inactive Customer automated scenario!

  • Prioritize sending a follow-up email to gently re-establish contact

  • Personalize the content of your Inactive Customer email: add the first name variable in your email to personalize your message
  • Pamper your inactive customers with a promotion: include an incentive in your email to arouse interest & trigger a purchase
  • Add a predictive product list to your reminders, generated thanks to our AI: make your inactive customers want to order again with products combining new items from your catalog & products suited to their tastes

Boost your e-commerce performance

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increase in turnover
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increase in average basket
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increase in acquisition

The newsletter, a lever for progressive retention of your inactive customers

Beyond the essential implementation of an "Inactive Customer" Automation scenario, you can encourage these customers to return to your conversion funnel, more gently & progressively thanks to the measured sending of targeted newsletters.

Does this inactive customer have any specific interests that you can classify into precise contact lists? If so, add these contacts to existing lists and focus solely on sending content that has aroused interest in the past (measurable thanks to open rates, click rates, sales).

Other tips can help you reactivate your inactive customers, thanks to the marketing newsletter:

  • Personalization of your newsletters: as within your automated emails, add the "First Name" variable & other variables that you deem relevant depending on the content of your newsletters
  • Adding product lists: here, multiple product lists can help re-engage your inactive customers (Intelligent Cross Sales, New Products, Best Sellers, etc.)
  • Segmentation & analysis of your shipments: rigorously target your newsletter campaigns & measure the performances obtained from your inactive customers in order to adapt the strategy if needed

Discover other use cases

  • Abandoned Cart Recovery

    Reduce your e-commerce abandonment rate by designing a targeted and efficient abandoned cart recovery scenario

  • Retargeting Push Notification

    Target your anonymous visitors & enrich your contact base thanks to the Push notification reminder

  • Newsletter Marketing

    An essential tool for maintaining a close link with your subscribers, the newsletter allows you to retain while generating regular sales throughout the year