Use Case – Leverage the Newsletter for Your E-commerce Strategy

Stay in the hearts of your customers with the newsletter

Looking for a high-performing lever & with an excellent ROI to keep your customers loyal and increase your sales? The newsletter marketing is your best ally! Far from being intrusive when it's skillfully dosed & segmented, the newsletter is a marketing rendezvous awaited by both your customers and your subscribed prospects.

Through highlighting numerous topics ranging from the relay of your commercial offers, to the launch of a new collection, to the presentation of a new service, the newsletter is a formidable creator of lasting links with your e-commerce audience.

A good e-commerce newsletter can turn occasional buyers into die-hard fans and boost your conversion rates.

Discover the great ideas & ShopiMind features to fully optimize the effectiveness of your newsletter strategy!

Promotions & Special Offers

The promotions and exclusive offers featured in your e-commerce newsletters capture the attention of your subscribers and increase conversions.

New Products & News

Presenting new products or recently launched collections in your newsletters maintains customer interest, sparks their desire to purchase, and boosts sales.

Educational & Informative Content
Blog articles, buying guides, and tutorials in newsletters reinforce your expertise, add value for your customers, and boost their loyalty.

The secrets of an effective e-commerce newsletter

Deploying a striking newsletter strategy & generating regular conversions for your e-commerce, may seem simple to implement, it's rather true, even if some best practices must be applied!

  • Creating an Appointment with Your Subscribers: determine a recurring sending slot for your newsletter to boost your open rates

  • Bet on Segmentation : for large volume sendings, favor the use of segmentation to optimize your performance. Targeting your openers is a particularly effective practice for your KPIs. With ShopiMind, an unlimited number of segments available!

  • Make Unsubscribing Easy : an unsubscribe is far less impactful for your deliverability than a complaint (spam report). Therefore, make unsubscribing easy by making your unsubscribe links clearly visible
  • Optimize your performance with Perfect Timing – generated thanks to our technical AI, Perfect Timing allows you to send your newsletters on your subscribers' favorite slots
  • Conduct Regular A/B Tests : regularly test different elements of your newsletter content (subject, good CTA, visuals, etc.), to determine the most effective for your audience

Need a turnkey support?

Meet our ecosystem of agency & freelance partners for the custom implementation of your Marketing automation / ShopiMind Campaigns

Key tools to personalize your newsletter content

With ShopiMind, you have a wide range of customization options to design newsletters that reflect your e-commerce, helping you to retain your subscribers & customers in the long run.

With ShopiMind, you have a wide range of customization options to design newsletters that reflect your e-commerce, helping you to retain your subscribers & customers in the long run.

  • Managing your newsletter campaigns in workflow – allows you to plan several follow-ups & combine 3 channels Email, SMS and Push notification

  • Wide choice of variables to personalize your newsletter content

  • Automatic import of your HTML newsletter templates to save time on integrating your professional templates

  • More than 15 product lists to add to your newsletters, including our AI Products, based on the profile of each of your customers

  • Generative AI in your newsletter editor – to create attractive text & visual content, adapted to the identity of your e-commerce

Discover other use cases

  • Retargeting Push Notification

    Target your anonymous visitors & enrich your contact base thanks to the Push notification reminder

  • AI E-commerce

    Omnipresent within our platform, Artificial Intelligence helps you build your strategy and boost your e-commerce performances

  • Re-engage Inactive Customers

    Bring back customers who have not recently placed an order through a progressive & targeted reconquest strategy