Use Case – Designing an Effective Birthday Email

Retain your customers & boost your sales with the Client Birthday scenario

In the dynamic and competitive world of e-commerce, you know, customer loyalty is one of your main long-term successes. Optimizing your loyalty strategy not only allows you to reduce your customer acquisition costs, but also to'increase the customer lifetime value (CLV – Customer Lifetime Value).

One of the most effective Marketing Automation scenarios to achieve these goals is the Client Birthday scenario, allowing you to wish a beautiful & happy birthday to your customers in a personalized way. But to make this scenario fully effective, it is not enough to write a cheerful & friendly email!

Discover the numerous ShopiMind features that significantly increase performance of your automated Client Birthday scenario.

Advanced Personalization

Send fully personalized messages & make your customers feel unique

Product AI / Content Generation AI

Generate visual & textual content adapted to your writing style and your universe thanks to our AI

Advanced Segmentation & Targeting

Send segmented birthday emails according to each of your customers' profiles & boost your purchase performance

Infinite possibilities for your Birthday scenario

A client birthday email is good, but being able to personalize the entire automated scenario is even better, right? ????

With ShopiMind, benefit from a wide choice of channels & personalization options to create a Client Birthday scenario, 100% adapted to your marketing objectives.

  • Client Birthday Scenario / Account Creation Anniversary
  • Precise setting of your Birthday scenario trigger
  • Combination of channels possible for your Client Birthday scenarios (Email + Push notification, for example)

Boost your e-commerce performance

0%
increase in turnover
0%
increase in average basket
0%
increase in acquisition

Personalized and targeted birthday emails

Thanks to the design of personalized birthday messages, maintain a unique close relationship with your customers!

ShopiMind offers you numerous options to customize your messages & encourage purchases.

Also rely on the systematic addition of predictive product lists, generated by our AI & offer a differentiating shopping experience to your customers.

  • Numerous customization & advanced segmentation options for optimal targeting of your birthday emails

  • Wide choice of incentives to spoil your customers: unique & automatic discount vouchers, free shipping, free gift with any purchase, etc.
  • Generative AI to help you design visual content & impactful texts for your Birthday emails
  • Product AI to predict your customers' next favorite purchases & increase your conversion rate

Discover other use cases

  • Re-engage Inactive Customers

    Bring back customers who have not recently placed an order through a progressive & targeted reconquest strategy

  • Newsletter Marketing

    An essential tool for maintaining a close link with your subscribers, the newsletter allows you to retain while generating regular sales throughout the year

  • Deliverability

    Discover the best practices & tools ShopiMind to analyze and optimize your e-commerce Deliverability performances