Use Case – Retargeting Push Notification

Why use Retargeting via Web Push Notification?

Retargeting, also known as remarketing, involves guiding your anonymous visitors gradually into your conversion funnel. A powerful lever not to be confused with [[remarketing]], which involves re-engaging your existing customers. Sometimes criticised when it uses channels like Email or SMS, retargeting can perfectly fit into a reasoned & progressive marketing approach thanks to the use of Push Notification.

This channel has many advantages and can be used both within your Marketing Automation strategy, as well as within global marketing campaigns (Sales, Black Friday, Brand Anniversary, etc.). Acquisition of new contactsHave an enriched base of qualified contacts, which can be gradually added to your Lead nurturing strategy & transformed into loyal customers Increase your conversions

Generate additional sales & boost your average basket thanks to a reading rate higher than Email

Customer loyalty & reward

Complete your loyalty strategy with the sending of news, offers / promotions & personalised products generated thanks to ShopiMind's AI

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ShopiMind gives you the opportunity to

[[intelligently combine multiple channels for more structured automated scenarios]]

, but also more effective.

A proximity channel similar to SMS, the use of Push notification proves particularly judicious when creating Automation scenarios focused on retention and customer loyalty.

But the Push notification is also a key lever in terms of retargeting and can be used to encourage your subscribers to continue the steps of your sales funnel.

Several of our predefined scenarios are indeed focused on Retargeting via Push notification.

Here are some examples of possible automated scenarios using Push notification:

Retargeting Push Notification

Relaunch following an interest in a product / a category of products Customer birthday scenario / loyalty reward / VIP customer statusDiscover the Push notification channel

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  • With ShopiMind, go beyond simple newsletter sending!

    Email, SMS & Push notification, 3 possible channels to combine according to your objectives within your mass campaigns.

    And the possibility to

  • also plan several relaunches within your campaigns

Boost your e-commerce performance

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increase in turnover
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increase in average basket
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increase in acquisition

Retargeting Push Notification

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