Use Case – Analysis of your E-commerce KPI's Automation and Campaigns

Your e-commerce KPI analysis, the key to your business growth

Implementing new actions to grow your e-commerce is crucial for your growth, but it remains pointless if you do not set SMART (Specific Measurable Achievable Realistic Time-bound) goals for each of these actions, while precisely determining the key KPI's (performance indicators) to analyze.

In e-commerce, as in any business sector, KPI analysis provides valuable information about the health of your online business, measuring crucial aspects such as conversion rate, average basket, and customer loyalty. But the analysis doesn't stop there!

Numerous statistics must be analyzed, including those from your marketing performance levers.

At ShopiMind, a 100% E-commerce marketing platform, we invite you to discover how to analyze & intelligently exploit, the KPI's from your Marketing Automation & Campaign strategies.

Optimization of your decision-making process

Structured analysis of your e-commerce KPI's allows you to save time on decision-making & helps to more easily find new development axes

Fine analysis of your customers' needs

A study of your marketing performance indicators (Emailing, for example) can help you more precisely identify the needs & expectations of your target audience

Improvement of your conversion rate

Thanks to continuous analysis of your performance, you can direct your marketing more effectively towards what your customers expect & benefit from an increase in your sales

The key KPI's to analyze in Marketing Automation and Emailing

In general, as with all marketing actions implemented to boost the performance of your e-commerce, the main KPI's to analyze in Marketing Automation & Emailing are related to openings, clicks & sales from your shipments.

But other KPI's must also be taken into consideration if you want to effectively analyze your performance.

Here are examples of the key KPI's analyzed by our e-commerce partners:

  • Automated Email / newsletter KPI's: openings, clicks, sales, unsubscribes, spams, bounces (soft / hard bounces), performance obtained from different providers (Gmail, Yahoo, etc.)
  • Automated SMS / Bulk SMS / Push notification KPI's: shipments, clicks, sales
  • Display KPI's (pop-in registration / Smart Content on site): Number of displays, clicks, distribution of newsletter registrations / customer account, sales, additional products purchased, etc.
  • Shopping journey of each of your customers: with ShopiMind, benefit from precise information on the entire shopping journey of your customers, and details on the consultation journey of your prospects

Boost your e-commerce performance

0%
increase in turnover
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increase in average basket
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increase in acquisition

Structure and automate the analysis of your E-commerce KPI's

With ShopiMind, benefit from a comprehensive statistical dashboard to analyze, share & optimize the KPI's of your automated scenarios & campaigns.

  • Customization of your KPI's dashboard: using a drag & drop editor, customize the content of your dashboards with the specific indicators you need
  • Access & collaborative management of your e-commerce performance: design personalized workspaces, adapted to the different collaborators of your e-commerce (Sales, CRM, Marketing, etc.)
  • Creation & sending of statistical reports: place data at the heart of your strategy by fully exploiting the KPI's of your automated scenarios & campaigns through the automated sending of personalized statistical reports

Discover other use cases

  • A/B Testing

    Bet on A/B Testing to more easily determine the most effective levers of your Marketing Automation & Campaign strategies

  • Retargeting Push Notification

    Target your anonymous visitors & enrich your contact base thanks to the Push notification reminder

  • Acquisition via Form

    Convert the incoming traffic of your e-commerce site with acquisition forms for newsletter & customer account creation